Tayto Golden Wonder Acquire Birmingham Based Red Mill
Wednesday, 12 March 2008 12:00
Tayto Golden Wonder today announced its second acquisition in four months with the purchase of Birmingham based Red Mill Snack Foods Ltd.
As the third biggest crisp and snack business in the UK, this acquisition takes the family-owned Group from £15m turnover to more than £150m in six years of managed growth.
Tayto saved the Golden Wonder crisp brand and more than 500 jobs in Scunthorpe and Corby when they acquired the company in February 2006. They bought the successful Welsh-based Real Crisp company in November 2007.
Red Mill Snacks Ltd is one of the leading suppliers of retailer and branded snacks. It is best known for the No1 pork scratchings brand, “Mr Porky” and the £16m “Transform-a-Snack” brand and has extensive interests in tortilla chips.
The company employs more than 300 people in two plants at Wednesbury in Birmingham and Westhoughton near Bolton, producing over half a billion bags of snacks a year.
Commenting on the latest acquisition, Tayto managing director, Stephen Hutchinson, said: “We have a very clear vision for the development of our business and this move is part of our continuing expansion in the United Kingdom and abroad, consolidating our reputation as a brand builder and quality manufacturer.
“We have been interested in this very successful business for a number of years and I am particularly pleased now to have it within our group.
"Tayto has demonstrated its ability to successfully broker major deals and we are confident that this ambitious and strategic acquisition will further strengthen our position as a leading manufacturer and allow us to continue to significantly grow our share of the UK crisp and snack market.""I believe this is a tremendous example of a family owned business which has, within one generation, moved from a local enterprise to become a significant and influential player in our industry sector and we are proud of that success.”